College of Arts and Sciences
Department of Journalism and Mass Communications
JOUR 102. Grammar for Journalists 1 cr.Grammar, spelling, and punctuation instruction for journalism majors seeking to take and pass the departmental Grammar-Spelling-Punctuation (GSP test). Offered as a mini-course with GSP test serving as the final examination.JOUR 105G. Media and Society 3 cr.Functions and organization of the mass media system in the United States; power of the mass media to affect knowledge, opinions, and social values; and the impact of new technologies.JOUR 110. Introduction to Mass Media Writing 3 cr. (2+2P)Preparation of copy for broadcasting, print, advertising, and public relations. Introduction to Web applications introduced. Prerequisite(s): Passage of GSP test or ACT/SAT waiver.JOUR 210. Newswriting for Print and Internet 3 cr. (2+2P)Intensive laboratory practice in writing news for print media as well as Internet news sites. Prerequisite(s): GSP, ACT score of 25+ or SAT score of 570+ and JOUR 110.JOUR 300. Introduction to Advertising 3 cr.Role of advertisements and commercials in marketing of goods, services, and organizations. Creative process, strategic planning media, message design, consumer behavior, and social issues of advertising.JOUR 302. Video Production 3 cr.Classroom instruction on basic studio and single camera video productions, focusing on practical aspects of news production. Web video basics. Lab experience in camera basis, studio functions and basic video editing. Includes practical experience through crew assignments at KRWG-TV, a PBS station.JOUR 305. Visual Media 3 cr.How one sees, perceives, interprets, creates and applies visual language. Explores the history, techniques, application and practice of the various visual media.JOUR 306. Feature Writing for magazines and Newspapers 3 cr.The preparation of feature stories for newspapers and magazines. How to develop a variety of stories, research topics, interview sources, polish writing and market work. May be repeated for a maximum of 6 credits. Prerequisite(s): JOUR 210 or consent of instructor.JOUR 307. Television Studio Directing 3 cr.Television studio production techniques from Director’s point of view. Extensive practice directing actual TV productions. Prerequisite(s): JOUR 302 or permission of instructor.JOUR 310. Intermediate Print Reporting 3 cr.News writing and field reporting for print an Web applications. Instruction in community coverage, reporter responsibility, ethics and news values. Prerequisite(s): JOUR 210.JOUR 312. Advertising/Copywriting 3 cr.Creative process, strategic thinking, and principles of advertising in execution of copy, storyboards, and layouts for clients. Prerequisite(s): JOUR 210, 300.JOUR 313. Radio Reporting 3 cr. (2+4P)Writing, editing, and announcing radio news; introduction to basic radio production. Prerequisite: JOUR 210.JOUR 314. Television Reporting 3 cr. (2+2P)Writing, editing, producing, announcing and reporting of TV news. Prerequisite(s): JOUR 210.JOUR 317. News Editing 3 cr.Extensive, directed practice in various aspects of computer editing for printed publication. Headline writing, copy editing, design, and layout. Prerequisite(s): JOUR 210.JOUR 319. Intro Photography 3 cr.Basic camera operation, photojournalistic techniques, picture page production, and black and white darkroom experience. Thirty-five millimeter or equivalent camera needed.JOUR 320. Photojournalism 3 cr.Practical news and magazine photography. Wet darkroom and digital applications and techniques. Student provides camera system with flash. Prerequisite(s): JOUR 319. Corequisite(s): JOUR 210.JOUR 321. Media Graphic Design 3 cr.Concepts and design skills useful for all aspects of journalism - print media and newsletters, basics of Photoshop and introduction to Web design. Prerequisite(s): JOUR 210.JOUR 330. Electronic News Gathering 3 cr. (2+4P)Overview of technical and aesthetic skills and journalism basics needed for shooting and editing on-location news productions. Single camera videography and nonlinear/digital editing. Prerequisite(s): JOUR 302 or permission of instructor.JOUR 350. History of Mass Media 3 cr.Historical overview of mass media with emphasis on roots of journalism, technological developments, and American role in international media.JOUR 374. Principles of Public Relations 3 cr.Communication techniques and public relations applications. Preparation of material by public relations professionals for mass media use. Prerequisite: JOUR 210.JOUR 377. Mass Media Ethics 3 cr.Philosophical and moral examination of problems relating to mass media. Use of case study method to analyze media situations; development of framework for media professionalism.JOUR 380. Women and the Mass Media 3 cr.Portrayal and participation of women in mass media from colonial to contemporary times. Same as W S 450.JOUR 399. New Mexico Law 3 cr.Same as C J 399, GOVT 399, HIST 399, and SOC 399.JOUR 407. Media Internship 3 cr.Paid supervised work with a mass communications organization. Students who take JOUR 407 may not take JOUR 408. Prerequisite: consent of internship coordinator.JOUR 408. Media Practicum 1-3 cr.Unpaid supervised work with a mass communications organization. May be repeated for a maximum of 3 credits. Prerequisite: consent of internship coordinator.JOUR 412. Documentary Photojournalism 3 cr.Production of documentary photography for print, Web, exhibition and books through storytelling techniques. Consent of instructor required. Prerequisite(s): JOUR 319.JOUR 414. RTV Scriptwriting/Performance 3 cr.Writing and delivery of news scripts for radio and television. Focus on anchoring announcing, voice technique and performance. Prerequisite(s): JOUR 210, 313 or 314 or consent of instructor.JOUR 422. Visual Convergence 3 cr.Exploration of visual imaging for use on the Web. Still Photography, Video and Writing converge and are applied in Web applications. Students learn Slideshow production, basic Video capture and editing, audio skills, Blog site creation and maintenance. Prerequisite(s): JOUR 319 & JOUR 320.JOUR 423. Computer-Assisted News Reporting 3 cr. (2+2P)Advanced news reporting techniques, utilizing sources such as computerized databases. Development of in-depth multiple-source stories. Prerequisite: JOUR 310.JOUR 425. Media Planning and Buying 3 cr.Covers the principles of media planning for an ad campaign and procedures for purchasing ad time or space. Prerequisite(s): JOUR 300 and JOUR 312 or consent of instructor.JOUR 427. Multimedia Publishing 3 cr.Writing-based course stresses the online telling of a story in many ways: text, photography, slide shows, audio and video news gathering, editing and posting. Prerequisite(s): JOUR 210.JOUR 460. Public Relations Promotion in Sports 3 cr.Examination of sports as a business and how public relations promotion is executed in professional sports franchises.JOUR 476. Public Relations Cases and Problems 3 cr.The study and solving of problems in the mass media industry. Prerequisite: JOUR 374.JOUR 482. Broadcast Business and Regulation 3 cr.Station organization and management of commercial and public radio and television; FCC regulations; programming, sales, ratings.JOUR 484. Public Opinion 3 cr.Seminar on forces which help form public opinion; individual projects in attitude measurement; measuring effectiveness of mass communication.JOUR 489. Mass Media Research 3 cr.Examination of the role of empirical research in solving mass communication problems. Survey techniques, field studies, content analysis, data analysis.JOUR 490. Advertising Campaigns 3 cr.Capstone course utilizing all previous instruction to create and develop plans for a long-term national or local advertising campaign. Consent of instructor required. Prerequisite(s): JOUR 300 and 312 or consent of instructor.JOUR 493. Mass Communications Law 3 cr.Examination of legal issues relating to mass media in the United States. Invasion of privacy, libel, sedition, copyright, and advertising regulation. Same as COMM 493, GOVT 493.JOUR 494. Special Topics 3 cr.Specific subjects to be announced in the Schedule of Classes.JOUR 499. Independent Study 1-3 cr.Individual study directed by consenting instructor with prior approval of department head. Prerequisites: 2.5 GPA and consent of instructor. May be repeated for a maximum of 6 credits.