Darren Phillips Ad students travel to CU Boulder | New Mexico State University - BE BOLD. Shape the Future.
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Ad students travel to CU Boulder

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Photo: NMSU Department of Journalism and Media Studies students pose for a photo Saturday along with Dr. Hwiman Chung, far right, in front of the University Memorial Center at the University of Colorado campus in Boulder. The students traveled to Colorado this weekend to participate in the AAF District 12 National Student Advertising Competition. (Photo by Karrie Lucero)

A group of nine advertising students from the NMSU Department of Journalism and Media Studies traveled to the Denver area this weekend to participate in the annual American Advertising Federation (District 12) National Student Advertising Competition at the University of Colorado campus in Boulder.

Led by Professor Hwiman Chung, the students presented a comprehensive advertising campaign they created for Wienerschnitzel, a fast food restaurant chain that specializes in hot dogs. The team’s campaign centered around the “Wiener Moment” concept. The students defined the Wiener Moment as “a moment that can only be enjoyed with a Wienerschnitzel hot dog in hand.” 

The students spent months working on the campaign, which included conducting extensive company background and market research. The students also developed extensive marketing strategies and produced their own creative content including a TV commercial, still images, logos and ad copy.