Turn Scrolls Into Strategy – Minor in Social Media Management at NMSU

From trending hashtags to viral campaigns, social media is where today’s conversations—and opportunities—begin. With the Social Media Management Minor at New Mexico State University, you’ll go beyond posting to learn how to plan, create, and manage digital content that makes an impact.

This 18-credit program blends creativity, analytics, and strategy to prepare you for roles in marketing, communications, public relations, and more. No matter your major, this minor gives you the tools to thrive in the digital age.

Why Add This Minor?

• Master the platforms that drive engagement and build communities
• Develop skills in content creation, branding, and audience analysis
• Gain real-world experience with hands-on projects and campaign planning
• Stand out in any field—from business and entertainment to nonprofit work and entrepreneurship

What You’ll Take

Courses cover everything from social media writing and digital storytelling to analytics, strategy, and crisis communication. You’ll build a professional portfolio while learning to navigate the fast-changing media landscape with confidence and creativity.

Expert Faculty 

At the heart of the Department of Journalism and Media Studies is a team of dedicated faculty and staff who bring years of industry experience and academic expertise to the classroom. Our instructors are passionate about mentoring students, helping them grow into confident media professionals.