Influence with Intention—Minor in Strategic Communication at NMSU

Every brand, cause, and campaign needs a clear, compelling message—and that’s where Strategic Communication comes in. With the Minor in Strategic Communication at New Mexico State University, you’ll learn how to craft messages that resonate, inspire action, and drive results.

Perfect for students in business, marketing, government, non-profits, and more, this 18-credit minor teaches you how to plan, execute, and evaluate communication strategies in today’s media-saturated world.

Why Add This Minor?

• Learn to connect with audiences across digital and traditional platforms
• Build skills in public relations, messaging, and campaign planning
• Understand how communication supports organizational goals
• Gain a competitive edge in roles like PR, advocacy, branding, and leadership

What You’ll Study

Courses cover key areas such as strategic messaging, crisis communication, social media strategy, and communication research. You’ll explore how to build trust, manage reputation, and shape public perception—essentials for any career that involves leading or influencing others.

Expert Faculty 

At the heart of the Department of Journalism and Media Studies is a team of dedicated faculty and staff who bring years of industry experience and academic expertise to the classroom. Our instructors are passionate about mentoring students, helping them grow into confident media professionals.