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Strategic Communication

Create Messages That Move People to Action

In NMSU’s Department of Journalism and Media Studies, the Strategic Communication program trains you to be a powerhouse in advertising, public relations, and branding. You’ll learn how to craft smart, persuasive messages that connect with target audiences—and drive real results.
 

Whether you're launching a campaign for a global brand or promoting a cause you believe in, you’ll gain the creative and strategic skills to shape public perception, inspire action, and tell stories that stick. From writing compelling copy to designing multimedia campaigns, you’ll learn how to deliver the right message, to the right people, at the right time.

Our program blends creativity with strategy. You'll explore consumer behavior, media planning, branding, and digital analytics, while getting hands-on with the tools and platforms that professionals use every day. Classes are led by experienced pros who’ve worked in the field and know what it takes to stand out in today’s crowded media landscape.

You’ll work on real-world projects for actual clients, giving you portfolio-ready work and practical experience before you even graduate. Through internships, competitions, and collaboration with local organizations, you’ll build the confidence and connections to launch your career in advertising, PR, digital strategy, social media management, or beyond.

By the time you leave NMSU, you won’t just understand how to create compelling campaigns—you’ll know how to measure their impact, refine your messaging, and make a brand unforgettable.

If you're ready to make ideas matter and messages move people, the Strategic Communication program at NMSU is your next step. Turn your creativity into influence—and your passion into a profession.

 

Questions About Strategic Communication?

Let's talk about your future in NMSU's Department of Journalism and Media Studies!